DROO PROJECTS

Droo Projects was founded in 2011 as a multidisciplinary design practice, which encompasses the design of products, buildings, cities, and comprehensive brand development strategies. Our team specializes in projects between Europe, Asia and Australia. Our design process always takes into account the needs and the unique possibilities of each project and client.

The practice actively explores the implications of macro-economics and emerging technologies on aesthetic and formal undercurrents in contemporary design, and aims to situate this discourse in the market through tangible design solutions and marketable products.  Our research explores the evolution of historical spatial and formal typologies as they are put the tests of contemporary markets, environmental extremes and societal/cultural  differences. We seek to generate new layers of richness in our work, by perpetually challenging ‘type’ in architecture, and subsequently allowing us to speculate on the evolution of the future city as an amalgam of these individual architectural products.  Our team has experience on urban and architectural projects in Europe, North America, Australia and South East Asia with a strong research focus on cities in emerging markets. In this manner each project is a culmination of the complex network of conditions, which are distilled into a singular poetic statement, which valorises its context (both physical and intellectual).

Originally from Melbourne, Australia, Amrita Mahindroo has a breadth of experience in both private and public sector projects including High end Residential, Luxury retail and hospitality and Contemporary Art Museums and Urban regeneration plans in Australia, Europe, Asia and North America. She holds a Masters degree with Honors from MIT in Architecture and Urbanism, a Bachelors degree in Architecture with Honours from the University of Melbourne, and attended Sloan business school at MIT. Following a number of years of collaboration with reputable firms in Australia, Europe and North America, including Atelier Seraji, Shigeru Ban Architects in Paris and the MIT Media Lab, she set up Droo Projects in 2011.  Her interest in urban architecture and city form has been informed by her continuing research on the impact of emerging technologies and economics on future building typologies and subsequently urban form. She has had the opportunity to lecture widely throughout the United States on her research, at UCLA, University of Oaklahoma, University of North Carolina and at MIT, proceedings of which have been published. She also regularly writes.

Image Credits: Maris Mezulis and Ed Reeves